businessweek doesn't want you to feel stupid for not knowing about reddit

Steve McKee wrote a piece for BusinessWeek explaining Why Social Media Is Worth Small Business Owners' Time. Although I'm not entirely convinced social media is really worth small business owners' time, I enjoyed the zen-like opening to his argument:

The first thing I want to encourage you to do is relax. Take a deep breath and release that tightness in your chest. This column isn't about making you feel stupid for not knowing what is, or chastising you for not having three extra hours a day to spend tweeting and blogging. I simply want to encourage you to get started. (For background on social media, check out this story.)
But the implication that not knowing what is grounds for making someone feel stupid is a nice touch. Evidently, the alien is worth knowing about. Fear not, reddit-virgins, we'll welcome you with open arms -- probably. And if you do find yourself at odds with various communities, you can always just create your own reddit.

Steve's tone is much gentler than the approach one redditor took when leaving a note on the car of a digg fan. Thanks for that, Steve. Although you could still be the person responsible for said note...