The AT&T Park campaign is the latest stunt by the Exec team to test out different scenarios and use cases, and to get users more familiar with the app. According to founder Justin Kan, the biggest hurdle isn’t getting downloads and installs of the new app — it’s getting those who have downloaded to use Exec for the first time. So educating users on practical applications of the app, and showing them how easy it is to use, will be tantamount to the future success of the service.
See what I did there? Great promotional idea, Justin & team. #proudinvestor