Greyson Chance, 12-year-old YouTube Superstar, discovered on reddit

Endswell spotted it on social news website Reddit, which is owned by Condé Nast Digital. The video was posted by Reddit user icedev on Monday, May 10, with the headline "Lady Gaga's 'Paparazzi' + 13 year old boy = Awesome" (icedev apparently guessed at Greyson's age).

As reddit cofounder, I'm demanding a cut -- maybe just standard commission rates. OK, not really, but I do wish young Greyson (SEO-friendly) Chance the best, though. Be skeptical of all the new friends you're likely to be getting in the wake of all this.