This is why I believe that customer service is the defining characteristic of early stage start-ups. Your first couple of hundred customers are what makes or breaks you. Delighting your early customers by showing them how much you care is vital in the early days. They will tweet, blog, refer, boast, post screenshots, and more, all spreading the word for you. Crucially, this expands your addressable market. Happy customers beat the crap out of any marketing team you could hire, and they’ll pay for your app while doing so.
Customer service vital for early stage startups? Hell yes. And beyond! Watch my entire class here on GA for free anytime you want!