For Ohanian, who designed Hipmunk’s logo and ran the company’s marketing for about a year, the swoosh is nothing to aspire to. Four years before his work with Hipmunk, Ohanian created Reddit, the social-news website, and the signature alien that is still the site’s logo today. After Ohanian invested in a crowd-fundraising site called Crowdtilt, the company asked him to design an animal mascot. Ohanian’s design methodology: “Give people something to love,” he said.
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