The packaging, through the utilisation of uncoated material textures, graphic design and sticker, tape and stamped print treatments, really enhances the service experience and captures the passion and enthusiasm Quarterly has for unique, well designed products and the creativity of its contributors. The depth and illustrative detailing of the box tape is a real highlight that confidently juxtaposes the simplicity of the visual identity through an interesting, on-trend union of type styles, line weights and iconography bound together under a postal theme and set against the unbleached brown of the substrate. The stickers add further texture, sense of personalised quality and a contemporary red highlight that lifts the predominantly black and white colour palette.
The result is both practical, retrospective and engaging, suitably enhancing and reflecting the positive experience of receiving mailed products, building brand enthusiasm and effortlessly communicates the concept of craft and delivery.
Every bit matters, down to the delivery box, says this proud investor. Also part of why I invested in CraftCoffee.