Personalizing Your Hotel Search and Riding the Rail ( in back-to-back @NYTimes articles!)

Best feature: The color-coded heatmaps, which go beyond Google’s “tourist spotlight” by showing users which areas of the city are best for their individual interests. For example, by zooming in on the Mandarin Oriental in Washington, you can clearly see that it is not near many restaurants, bars or attractions.

This week, Amtrak ticket information began to appear alongside airfares and flight schedules in the search results on Hipmunk. A test search on Hipmunk for a mid-October trip between Washington, and New York City, found that rail, not air, was the cheapest round-trip option. The score? Amtrak, $98, versus American Airlines at $119.

Woohoo! Thanks for loving the 'munk, New York Times!