Preach, @Venturebeat. MobileBeat2012 declares "design is the new battleground" (echoing my MSPL talk from #99Conf today)

6. Designing Distribution
If you’re a hot consumer app, content site, or retailer, you crave viral growth and reach. But the tricks of distribution and engagement are inextricably rooted in UI/UX. As Facebook, Twitter and smaller players like Hipmunk have shown, everything flows from design. Strive, conquer, and win by creating best practices around both UI and UX.

Thanks for the hipmunk shoutout, Venturebeat!

And if you couldn't make it to the conference today (Behance knows how to put on an event - there was a huge waitlist, I'm told) you can get a taste for my class over at General Assembly.