The infamous Pepsi PDF could have just been a marketing ruse, but it was nonetheless leaked on reddit and we found our alien as the source for a number of mainstream media outlets.
It made headlines in the Telegraph
. And given all the smiley-face-to-Pepsi-logo juxtaposition, combined with all the advertising jargon, it's easy to see why this would get people talking/laughing.
I'd always dreamed of the day we'd be in the New York Post
... I CAN'T HIDE HOW MUCH I LOVE THOSE ALL CAPS HEADLINES.