"Startup Names" by Paul Graham, 14 Mar 2006

I hated the name Reddit [acquired by Conde Nast and still going strong, though seemingly taken over by teenage boys] at first, for example, and made them promise to change it. Steve Huffman agreed with me and said he would. But not Alexis. And now it looks like Alexis has won. Reddit is now Reddit permanently. I’ll admit the name has one advantage: when people ask me where I heard something, I find myself naturally saying “I read it on Reddit.”