Some critics claim SXSW has simply grown too large. Yet that hasn't discouraged attendance: SXSW continues to set records during these trying economic times, even after a ticket price increase.
At a session on hockey-stick growth, Ben Huh, the owner of the I Can Has Cheezburger? network of websites, pointed out that this year's conference drew more than 20,000 people, up from 15,000 in 2010. At the same panel, Hugh Forrest, events director for SXSW Interactive, said he doesn't like to talk about numbers. It's not how many people attend, but the quality of the conference.
"SXSW is what you make of it," Forrest said.
That led Alexis Ohanian, co-founder of Reddit, to remark: "It's not the size of the conference that matters, but how you use it."
Thanks, L.A. Lorek, for attaching my name to that quote in the eternal record that is the Internet.