Most of all, Land believed in the power of the scientific demonstration. Starting in the 60s, he began to turn Polaroid’s shareholders’ meetings into dramatic showcases for whatever line the company was about to introduce. In a perfectly art-directed setting, sometimes with live music between segments, he would take the stage, slides projected behind him, the new product in hand, and instead of deploying snake-oil salesmanship would draw you into Land’s World. By the end of the afternoon, you probably wanted to stay there.
Three decades later, Jobs would do exactly the same thing, except in a black turtleneck and jeans. His admiration for Land was open and unabashed. In 1985, he told an interviewer, “The man is a national treasure. I don’t understand why people like that can’t be held up as models: This is the most incredible thing to be — not an astronaut, not a football player — but this.”