The rap pack and their genius website - @RapGenius in Canada's biggest newspaper, eh!

If you’re close-reading a text, no matter what the text is, you’re automatically doing a more intellectual exercise than if writing generalizations about the King James Bible,” Moghadam says via Skype from his home in Malibu. “Rap Genius is just a way to introduce people to close reading. And once you get on it, you get hooked.

Close-reading is for everyone! Music is art, which is open to interpretation. Lyrics mean different things to different people -- including the artists who originally wrote them, who are now getting the chance to discuss them with fans for the first time.