3 responses
those who care about beer tend to automatically tune out beer ads anyway

True. Especially ones with twins in them. Hurray for beer snobbery!

You've missed the point of this ad. Budweiser has always had rice as an ingredient and has always been vilified for it. Since Anheuser-Busch has been acquired by Belgian (!) beer giant InBev (Stella Artois, Hoegaarden, etc.) the company is repositioning itself more into the direction of the craft brewers. This ad is saying: "Yes, Budweiser has rice, but it is there for a good reason!"

And talking about beer snobbery, if you watch the tv reality show Brew Masters, you'll see the founder of Dogfish Head complain repeatedly how ridiculous it is that in America by law beer has to have hops; they had to add hops to their version of traditional Chilean beer chicha. The German Reinheitsgebot is BS.