Vidisheva has faith that Shoptiques will resonate with shop owners and customers around the world. “When I started, I just had an idea. I graduated from business school with a ton of loans and I was sleeping on the couch of my friend’s house. It was either believe, or not,” she says. “I think if you don’t believe in the idea 100 percent, don’t start the business, because there are just a lot of growing pains along the way. If you really believe in the business, even the challenges will be fun.