My Open Letter to the Reddit Community

Below is a copy of the post I wrote for Reddit yesterday. It was an intended to be an open letter, to encourage other American redditors to share their own or their family's immigration stories. Within 9 hours, this post had a record score of over 90,000 points and over 25,000 comments. Many of these stories were far more eloquent and moving than my own. Please read them here.

After two weeks abroad, I was looking forward to returning to the U.S. this weekend, but as I got off the plane at LAX on Sunday, I wasn't sure what country I was coming back to.

President Trump’s recent executive order is not only potentially unconstitutional, but deeply un-American. We are a nation of immigrants, after all. In the tech world, we often talk about a startup’s “unfair advantage” that allows it to beat competitors. Welcoming immigrants and refugees has been our country's unfair advantage, and coming from an immigrant family has been mine as an entrepreneur.

As many of you know, I am the son of an undocumented immigrant from Germany and the great grandson of refugees who fled the Armenian Genocide.

A little over a century ago, a Turkish soldier decided my great grandfather was too young to kill after cutting down his parents in front of him; instead of turning the sword on the boy, the soldier sent him to an orphanage. Many Armenians, including my great grandmother, found sanctuary in Aleppo, Syria—before the two reconnected and found their way to Ellis Island. Thankfully they weren't retained, rather they found this message:

“Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed to me, I lift my lamp beside the golden door!”

My great grandfather didn’t speak much English, but he worked hard, and was able to get a job at Endicott-Johnson Shoe Company in Binghamton, NY. That was his family's golden door. And though he and my great grandmother had four children, all born in the U.S., immigration continued to reshape their family, generation after generation. The one son they had—my grandfather (here’s his AMA)—volunteered to serve in the Second World War and married a French-Armenian immigrant. And my mother, a native of Hamburg, Germany, decided to leave her friends, family, and education behind after falling in love with my father, who was born in San Francisco.

She got a student visa, came to the U.S. and then worked as an au pair, uprooting her entire life for love in a foreign land. She overstayed her visa. She should have left, but she didn't. After she and my father married, she received a green card, which she kept for over a decade until she became a citizen. I grew up speaking German, but she insisted I focus on my English in order to be successful. She eventually got her citizenship and I’ll never forget her swearing in ceremony.

If you’ve never seen people taking the pledge of allegiance for the first time as U.S. Citizens, it will move you: a room full of people who can really appreciate what I was lucky enough to grow up with, simply by being born in Brooklyn. It thrills me to write reference letters for enterprising founders who are looking to get visas to start their companies here, to create value and jobs for these United States.

My forebears were brave refugees who found a home in this country. I’ve always been proud to live in a country that said yes to these shell-shocked immigrants from a strange land, that created a path for a woman who wanted only to work hard and start a family here.

Without them, there’s no me, and there’s no Reddit. We are Americans. Let’s not forget that we’ve thrived as a nation because we’ve been a beacon for the courageous—the tired, the poor, the tempest-tossed.

Right now, Lady Liberty’s lamp is dimming, which is why it's more important than ever that we speak out and show up to support all those for whom it shines—past, present, and future. I ask you to do this however you see fit, whether it's calling your representative (this works, it's how we defeated SOPA + PIPA), marching in protest, donating to the ACLU, or voting, of course, and not just for Presidential elections.

Our platform, like our country, thrives the more people and communities we have within it. Reddit, Inc. will continue to welcome all citizens of the world to our digital community and our office.

And for all of you American redditors who are immigrants, children of immigrants, or children’s children of immigrants, we invite you to share your family’s story in the comments.

March For Science, started on Reddit, coming to a US city near you soon!

All it takes is one comment on Reddit to set the wheels in motion for a massive event. Thank u/beaverteeth92 on Reddit.


Via Washington Post:

The next big march on Washington could flood the Mall with scientists.

It's an idea spawned on Reddit, where several scientists — concerned about the new president's policies on climate change and other issues, and hyped from the success of the Women's March on Washington — were discussing the best way to respond to what they feared would be an administration hostile to science.

Then someone wrote, “There needs to be a Scientists' March on Washington.”

"100%,” someone replied. Dozens of others agreed.

One participant in the exchange, University of Texas Health Science Center postdoctoral fellow Jonathan Berman, took the conversation to heart. In short order, the march had a Facebook page (whose membership swelled from 200 people on Tuesday night to more than 300,000 by Wednesday evening), a Twitter handle, a website, two co-chairs, Berman and science writer and public health researcher Caroline Weinberg, and a Google formthrough which interested researchers could sign up to help

The best message an author can get

I recently got a Reddit PM from a reader of Without Their Permission that absolutely made my week and he allowed me to share it.

Getting on the bestseller list is great, but getting an email like this is everything for an author. You write a book because you hope it takes someone away from their life for a few hours to really open up a new way of thinking. In this case, helping them help themselves change their life in a material way for the better.

Ben, your choices are going to pay dividends for you the rest of your life and I'm hoping to hear from you over the years as you keep leveling up. Thank you so much for this note. And thank you for your service.

If you don't like images, here's a copy of the text:

Hey Alexis,

I messaged you on Facebook and I'm not sure you'll get it, so I figured I'd try to reach you here as well to tell you how you've helped me.

A little over two years ago, I was a Marine deployed on the Naval ship USS Bataan. At this point, I had left college at the University of Rhode Island because I just didn't care about learning, I guess I just never had a passion for learning. Anyway, I magically saw Without Their Permission in the ship library and decided to check it out. After reading it I was completely inspired, and began teaching myself Javascript. For once, I loved learning--and it was because of your book. I spent every waking minute immersing myself in Javascript and learning about startups. This eventually led me to begin reapplying to college to continue down the path of education that your book took me on.

I ended up interviewing for a leadership scholarship to Dartmouth College, and they thought my story of becoming passionate about code was compelling enough to award me a full scholarship. I just started school this fall, and I'm loving it.

At a recruiting lunch on Tuesday, I was asked about how I began coding and immediately mentioned reading your book a few years ago. Recalling all of these memories made me want to reach out to you and thank you. I'm not sure what your book was doing in the ship's library, among dry manuals about military tactics and such. All I know is that I'm extremely thankful that you wrote such an inspirational book, and that it happened to be there for me.

Thanks!!!

Ben [Redacted]

Gifting my sister an upgrade for the holidays

HP Presents Reinvent Giving with Alexis Ohanian from Collectively on Vimeo.

HP approached me to be a part of their #ReinventGiving campaign and I thought there is no better person to give the new HP Spectre x360 to this holiday season than my sister Amy, since she doesn’t treat herself to a lot of things.

Amy works long hours as a nurse for a children’s hospital in Boston and is the last person to upgrade her own personal items -- if it works, it’s good enough for her. As a tech founder + investor, I’ve got a reputation to uphold, so a part of me wants to upgrade her just because it means my sister finally has some modern computing technology. But it’s really because she’s an amazing person who deserves a holiday upgrade.


The HP Spectre x360 is going to be the perfect laptop for her, because it won’t weigh her down (she’s only like 5’1”) and it can go everywhere she goes. It’s also a convertible laptop, so whether she gets some downtime in the break room (rarely) or if she’s at home lounging on the sofa with thirty blankets on her (much more likely) this laptop converts into a tablet and can be her entertainment. And since we live on opposite coasts, the Spectre x360 is the perfect tool to reinvent how Amy and I stay in touch, allowing us to Skype and chat wherever we are. Being able to catch up over video will be such a special way to feel engaged and present in Amy’s life.

The best part of gifting a laptop is thinking all the ways Amy will be able to use it. That’s also the theme behind HP’s latest video about gifting; I love seeing the effect technology can have on someone’s life.


When Amy’s not, you know, saving lives of cute kids, she’s an active runner. In that frigid Boston winter, she’s going to need a new fleece and headphones to keep her mind off how cold it is.

As part of the program HP also gave me a Spectre x360, I’m most excited about finally having a touch screen on my laptop. This feels like something I should have had years ago. I spend a lot of my time on the road so the lightweight form-factor, combined with solid laptop power -- but a long battery-life -- are all very appealing.


Thanks to HP, you can enter for a chance to win your own Spectre x360 to gift to someone you care about. All you have to do is comment #ReinventGivingSweepstakes on this Tweet. NO PURCHASE NECESSARY.  Open to legal residents of the 50 U.S. (D.C.) 18+.  Ends 12/14/16.  For Official Rules, including odds and prizes, visit http://bit.ly/2gBz4HD. Void where prohibited.

This post is sponsored by HP, but all opinions are my own.

Give a damn, give lots of damns. They'll come back to you 10x.

Met a founder yesterday in Waterloo who had saved this postcard I sent him over 7 years ago. ⬆️ IIRC his girlfriend had ordered him a Reddit shirt, which I of course personally packed and shipped with a note -- and a postcard I designed, signed by the ENTIRE team in SF. Yes, 5 of us.

I'm always telling founders to "give a damn, give lots of damns" and this is one example why. It's not beneath a founder to do these little, unique things that don't scale for your customers early on. On the contrary, it's how you build something special... Thank you for this reminder!

Chapter 3 from Without Their Permission: Hipmunk Takes the Agony out of Online Travel Search

Here's an excerpt from my book, Without Their Permission, about Hipmunk, which feels particularly relevant given the news of its acquisition by Concur last week.

Hipmunk Takes the Agony out of Online Travel Search

"It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them." -- Steve Jobs

“Adam really wants to call it Suckage, but that won’t fly,” Steve explains to me as we’re discussing the default sort option for our soon-to-launch travel search engine. It’s about halfway through August in 2010, and I’ve only been on the team a week. I’m sleeping on Steve’s sofa while we work in the living room of our friend and hipmunk co-founder and CEO, Adam Goldstein. The idea for the search engine is simple enough: make sure people get the best flight for their dollar, maximizing suck reduction (a scientific term) by ranking flight search results based on criteria beyond price alone, such as number of stops and flight duration. We’re days away from launch, and Steve is browsing through an online thesaurus for various synonyms for pain when he comes across it: agony. 

Agony. We’ll take the agony out of online travel search. 

Words couldn’t express how delighted I was. Adam somewhat randomly picked the name of the site after his girlfriend wisely suggested choosing a misspelling of a cute animal (perfect for an Alexis mascot!), and the name hipmunk (chipmunk without the c) was available at auction for a low price. Though I’d have protested, it could’ve ended up being called BouncePounce, but the concept of “agony”—and taking it out of  travel—was so awesome I don’t think Adam or Steve even realized it at the time. We’d stumbled onto the perfect word for branding our delightful alternative to everything in the travel search market. So while Steve built the ultimate product and Adam hustled all the deals that would let us take off, I’d take advantage of every opportunity to build the hipmunk brand. 

But first, let’s go back a couple of months. Steve first told me about the idea in May via e-mail: 

Basically, we’re doing travel search. . . . It’s not too glamorous, but it’s a huge market and the big players really suck.

Steve never was a salesman, but he certainly could get to the point.

In San Francisco, I got an early demo of the  then-unnamed travel search website. It was a rather unexciting list of search results, just like any other travel search engine you’ve ever used, except this one didn’t have any polish. I wasn’t too impressed. But Steve said they’d been noodling on some different ways to present the data that were going to be infinitely more  user- friendly. I trusted him, but I went back to Brooklyn thinking he and Adam were a long way from that minimum viable product (or as the cool kids say, “MVP”). 

In my mind, searching for flights was already a solved problem. It worked well enough to allow me to sit at my laptop and, if I had enough tabs open, not bother my dad about finding me a good flight to San Francisco. But Adam knew it could be so much better. You see, Adam realized he had a problem booking flights back in college. He ended up memorizing airport codes from AAL to ZRH because the MIT debate team competed all over the globe, and Adam had the unenviable job of booking flights for everyone. He absolutely hated it. It was too hard running all those searches, in all those open tabs of his browser, while deciphering hundreds of search results that confounded him with codeshares and tight connections (or ludicrous layovers). 

If finding a good flight is this hard for an MIT graduate, what about the rest of us? At first, however, Adam had a hard time persuading other people that it could be any different. This is a common problem for entrepreneurs who try to solve problems people don’t realize they have. It’s not  until you present most  people—even me—with a better alternative that they realize how bad things used to be. That’s why it’s important for the founders of any Internet company to build something so damn useful that everyone wonders how they ever lived without it. 

So after Adam graduated, he came to Steve to talk him out of early retirement. Steve, however, was significantly less enthusiastic when he heard the pitch. “I totally agreed that it was a nice company to start because it was close to people’s wallets,” he told me. “But I hated travel. It’s an industry that’s so not startup friendly.”

Soon, however, Steve realized that this hostile market was the perfect reason to try disrupting it with smart innovation— because it was so starved of quality solutions. “No one was thinking about what consumers really want,” Steve said, and soon he and Adam got to work on revolutionizing travel search. 

They applied to Y Combinator and didn’t have any trouble getting accepted, given Steve’s history. Several people have asked me why Steve would do the program a second time around, giving up a chunk of equity again, despite having more experience, connections, and even personal wealth than the first time. But as I tell them—Steve is not a dumbass. He wouldn’t do it if he didn’t think it was worth it. So there he was going through Y Combinator again, the baby-faced graybeard in the room for those weekly dinners (you’ll learn more about this in chapter 5). Another month later I found myself back on the sofa in Steve’s apartment, and he had something new to show me.

Aha! Here was the invention I didn’t realize I couldn’t live without until I saw it. It was beautiful. All the search results in a beautiful visual layout that looked something like train schedules I remembered from European backpacking  trips—and all on one page! No more scrolling through pages of results. You could easily compare flights—the duplicates were automatically hidden, along with flights no human would want to take. Oh, and just because opening multiple browser tabs was a nuisance, Steve and Adam had baked the tabs into the website. You could instantly open a new tab and compare itineraries within seconds and in one window. It was awesome, and it made sense. That’s why you build. Don’t tell me a story, show it to me. 

We had a little less than a week to get ready for the launch, but we still had a long way to go. We didn’t even have a name. Or a cute mascot. An adorable rodent was part of the plan with a name like hipmunk, since we could tell people “chipmunk without the c,” as though that had anything to do with travel search. Admittedly, the first time I heard the name, I thought it was a cool guy with a shaved head in saffron robes. Just to be safe, we also own hipmonk.com but have no plans to expand our business into taking the agony out of tonsure. 

I got to work on the branding. Fun fact: I was looking for font inspiration and grabbed the Redskins font (or at least a very similar font called Pythagoras, as in the brilliant Greek mathematician—he struck me as someone who’d have enjoyed hipmunk). It looked great in lowercase, and to this day it’s the font of hipmunk.

By that time, I’d also put together the first sketches of the hipmunk himself. I was really proud of my  pear- shaped chipmunk. He had buckteeth, sported a fetching aviator scarf and goggles, and pretended to fly by holding his arms outstretched, like wings in a child’s imagination. I sent the first version to my girlfriend, who said it looked like a bear with buckteeth. At least I got the buckteeth right. Please don’t go sharing this story around—I’ve got a reputation to uphold. 

Whenever I’m working on a design, whether it’s a brand or a user experience, I always rely on a small council of trusted friends to turn a fresh eye on the project and give me candid feedback. This has only gotten more valuable as I’ve gotten more successful, given that success seems to naturally have an inverse relationship with the amount of constructive criticism one receives. Just say no to  yes- men. I’m terrified of faltering, so these people are my motivation as much as they’re my inspiration. 

It still needed a slight tilt to give it that perfect touch of mirth and motion. I knew it was done when Steve’s wife walked into the room, saw my monitor, and her immediate reaction was an audible “Aww!”

When I sent the final version to my dad, he told me he liked it but said, “I liked the goggles and scarf better the first time, when I saw it on Rocky the Flying Squirrel.” 

Right. Thanks, Dad. I vaguely remember catching reruns of that cartoon as a child. The similarity was  unintentional—it came from my subconscious—but it just goes to show that we’re all standing on the shoulders of giants (or giant rodents). 

How to Win Deals and Influence Industry Titans 

Totally unlike reddit, hipmunk has zero user-generated content; the value of the site comes from how we display the content provided by airlines and hotels. Back then, we just needed flight information (remember, minimum viable product), but we couldn’t just scrape the data off airlines’ websites (scraping is essentially sending software to “read” and copy content from other websites). Most important, we wanted to get paid every time someone bought a flight that we helped him or her find on hipmunk. 

This was a great lesson: as the saying goes, we wanted to be “near our users’ wallets.” We were far from it with reddit, which made its money primarily through advertising, but we were totally there from launch day at hipmunk, thanks to some incredible hustle from Adam. 

We weren’t taking off unless we had airfares from providers. The data alone was invaluable because it’d make the site functional, but a business deal would also generate revenue from launch day — hipmunk would get a percentage of every ticket booked through us. Every single one of the fares on hipmunk (or on any of our competitors’ sites) is the result of negotiation with a carrier or OTA (online travel agency). 

Those negotiations may take months, or even years, and we simply didn’t have that kind of time. If we were to launch within the Y Combinator time frame (more on this in chapter 5), we had less than three months to build and launch. 

We needed someone to bite, because it would validate our business and help close other potential partners. Social proof in business development is not unlike fundraising for your company (also see chapter 5). It’s a dreadful catch-22 in which no one wants to do business with you unless you’ve already got someone doing business with you. It’s similar to the challenge Steve and I had when we launched reddit with only the two of us as users while trying to encourage a community to form, which is more easily accomplished by making up fake user names than by hiring actors who pretend to be past business relationships. The way to break this particular cycle is with pure hustle, which is just what Adam did. 

It started innocently enough, with phone calls and e-mails. Adam was polite and to the point, but no one responded. When he didn’t get what he wanted, Adam didn’t wait for anyone’s permission. He just got on a plane. No meeting  planned— he just got on a plane from SFO to ORD. He landed in Chicago and stopped by the offices of Orbitz (one of our OTA business development targets), announcing that he had some spare time to meet for a quick cup of coffee. Eventually, someone agreed, and armed with a laptop, he did a quick demo to show off what he and Steve had built. That hustle is what got us the pivotal first deal that let us launch hipmunk as planned. Then, because we had social proof, we took advantage of the same herd mentality that had previously worked against us. We may have been a tiny startup in San Francisco, but what mattered was we had a product that clients (or at least a client) wanted. 

This particular deal was quite fortuitous, as Adam would discover, because we were now presenting a wide range of fare data from scores of airlines. We could approach each of these airlines with an offer to do a deal directly with  them— we’d get a higher commission, and the airline would still be paying less than what they paid Orbitz. Everyone would be happy (well, maybe not Orbitz, but that’s to be determined). So Adam started working his way down the list of domestic airlines, then foreign, then domestic hotels, then foreign, et cetera. Right down the list. And it all started with a plane ride and a cup of coffee. 

An important coffee with Paul Graham changed our lives in chapter 2. There’s another pivotal cup of joe in chapter 5. If nothing else, I hope this book convinces you to go out and drink more coffee.

All Adam’s debate training paid off in the boardrooms of airline and OTA executives. Once he finally got in the door—and he did some impressive things to get there, like scheduling last- minute flights and dropping notes to employees saying that he’d be in town for just a hot minute—he finally got to decision makers at some of the country’s biggest airlines and OTAs. 

Granted, connected investors and networking can help tremendously, but don’t count on it. We have some awesome investors and advisers at hipmunk, but when it came to landing United Airlines, Adam came up empty-handed. So he went back to e-mail. Since we’d launched, we’d gotten a fabulous response from the online community and quickly became darlings of the early adopter crowd. This helped us get press, which encouraged more people to try hipmunk, which they inevitably talked about on social media, which helped us get more press, and the cycle continued. Soon Adam felt like he had enough wind at his back to try a cold e-mail to the United CEO, Jeff Smisek. 

I’ll dig into this more in chapter 5, but note the length and content of the e-mail Adam sent to Jeff: 

Hey. We can lower your distribution costs. Let me know who to talk to.

Adam got a response in fifteen minutes. It contained an introduction to a senior exec, and it all rolled smoothly until a deal was done and hipmunk was partnered with United Airlines, at the time the world’s largest airline.

The deal still took about a year to close, but its origin was that direct e-mail Adam had the audacity to send to the CEO of United Airlines. Hipmunk is a great example of the value of persistence, because travel is such a turbulent industry. One has to be tenacious, because there are always layoffs, mergers, promotions, chaos. The people you build a relationship with could be at another airline or out of the industry before the ink dries. 

But it worked. And knowing this is possible for the ever-changing travel industry gives me hope for almost every other industry. 

On our side we had Adam Goldstein, the MIT whiz kid (damn, I must have said that to every single reporter I pitched hipmunk to) who memorized airport codes and simply would not take no for an answer; an ingenious and beautiful user interface; and an  aww-inspiring mascot. But we would’ve been hosed without partnerships. The first one, like your first first down, is the hardest to get, but once you get it, it gives you the confidence and momentum to get more. 

I can only imagine how many secretaries Adam sweet-talked. And that reminds me— bring chocolates, because winning over the people on the front lines makes a difference. Take care of the people who can take care of you. This tactic has never disappointed me; it’s only pleasantly surprised me.

Sick to His Stomach on Launch Day 

Of course, Steve had already launched a website once before with reddit, but that was when no one was looking. Along with all the advantages that actual experience grants us, we lose the naïveté and blind audacity that being a novice affords us. When you’re a pair of nobodies launching a “social news website” in Medford, Massachusetts, no one (except maybe your mom) has high expectations for you. 

You could fail a thousand times and no one would know, so why are you hesitating to launch? 

Back in 2010, Steve Huffman was already well known as a top developer in the industry, and, as you know from chapter 2, reddit was (and continues to be) a great success, thanks to his work. Would his sophomore effort be a slump? 

That morning, Steve told me he wanted to puke. 

Fortunately, launch didn’t disappoint. What a difference just five years had made. Whereas it took me months to generate any kind of attention for reddit from mainstream media, CNN reached out to us within twenty-four hours of hipmunk’s launch. The launch was spectacular; Steve did not vomit.

Want to Read More? Get a Copy of My Bestseller, Without Their Permission.

Help us make the headscarf emoji happen

Read Rayouf's AMA on r/twoxchromosomes. You'll have to remind yourself that she's just 15 years old. Please share this widely and we'll update when we hear back about our proposal.

Proud to be working with @RayoufAlhumedhi and @jenny8lee on a proposal for the Unicode Technical Committee to add a headscarf emoji, for millions of women across the globe to be represented. She's doing an AMA in the @Reddit community r/twoxchromosomes right now (link in bio) and is easily among the most impressive 15 year olds I've met. Why? Emoji have become such a big part of our communication (historians are going to have fun so much fun with this) that to leave out hundreds of millions of people is glaring. As a white American man I've greatly benefited from the different perspectives I've found on communities like r/islam where people are speaking freely about feeling marginalized. Emoji may not seem like a big deal, but it's one more way for a lot of people to feel acknowledged and represented -- and that's a good thing. ⬆️

A photo posted by Alexis Ohanian (@alexisohanian) on Sep 13, 2016 at 10:39am PDT